As a fledgling photographic assistant and aspiring photographer I was discovered by the creative director for high-end Australian department store chain David Jones. Within a matter of weeks I was
promoted to principal in-house photographer and studio manager in their internal Advertising Department for this iconic Sydney store.
Over 20 years of photography shoots I have built a reputation with my clients as a quality photographer - whether it's food, advertising or lifestyle - with an creative eye for capturing a magazine look or crafting an advertising vision.
I I know photography, its instinctive - light and colour, shade and texture, subject and object. I revel in
looking at every shot with a fresh approach, to capture an evocative image.
I love the dynamic of collaboration, mixing in with other people: client, stylist, art director, to get the best shot of the highest standard. A shoot should be fun, I'm known for laid back attitude and no stress approach - a calm and creative shoot gets the best results.
I appreciate a brief and understand a budget. I happily mix photographic skill with digital expertise and an enduring love of great, on-brand photography.
While my first passion remains photography, I've also diversified into film, shooting, producing and editing videos for a number of corporate clients. This is an exciting and challenging field which utilises all my skills, experience and versatility, providing my clients with the opportunity to shoot both video and still photography concurrently and to the highest level.
Some of my clients:
Advertising : Qantas, Woolworths, Ikea, Sydney Turf Club, Nutrimetics, Big W, Dyson, Nestle, Target, Sheridan, Aldi, Everdure, Masters.
Editorial and Advertorial : House and Garden, Home Beautiful, Australian Good Taste, Delicious, Masterchef, Vogue Living, Bride to Be, Woman’s Weekly, New Idea.
Videography : Porter's Paints, JuJuandCo., DMC Advertising Group, Chateau Architects and Builders.
Event photography: Sydney Turf Club, Star City, Podium Events, Douglas Fabian Productions.